1 India Family Mart starts its operation in 2013 from 1st store in Ghazipur, Uttar Pradesh.
Mr. JP Shukla and Mr. Ravinder Singh was founded this business with the mission to provide fashionable and affordable clothing in Tire 2 and Tire 3 Cities of India. Day by day, the distance between Urban and Rural decreasing. As the result, rural area’s need good infrastructure and Standard market places to compete effectively with urbanization. And this is the solid reason for anyone to build their business in Tire-2 and Tire-3 Cities.
Currently, 1 India Family Mart (16 July 2018) have 59 Retail Stores across 7 States namely: Uttar Pradesh, Bihar, Jharkhand, Chhattisgarh, Uttarakhand, Madhya Pradesh and Assam.
Being an idea-driven firm with customer centricity at the core of its operations, 1-India Family Mart is probably the only value retail chain that uses big data to analyze buying habits and trends, to be the first in the market to come up with innovative lifestyle products and general merchandise at the most affordable prices.
From a handful of employees in 2013 to close to 1600 employees today, the company has one of the lowest attrition rates in the retail industry. 1-India Family Mart is committed towards incorporating global best practices across the organization.
Mission & Vision:
1-IndiaFamilyMart’s mission is to provide fashionable, stylish & affordable clothing and lifestyle accessories to our esteemed customers. We promise to offer our customer, option and choices to solve their fashion problems at affordable pricing.
Its Vision is to an organization that is committed to providing products at a level of excellence that exceeds every retail standard, at best price. We will accomplish this by creating an environment that encourages and rewards our employees on reaching our full potential, and puts emphasis on both competition and equality.
Revenue: Investment: Expansion Plan
Company eye is on to get net revenue of â¹750 crore in 2019. Recently, Carpediem Capital investing USD 6.5 mn to boom company expansion plan to open another 100 stores in the next two financial years. Company proposed to invest â¹200 Cr toward its expansion plan.
Company mainly deals in Clothing, Lifestyle, Household and Home Furnishing Items.
Big Data Analytics:
As a retail company which having physical stores, it’s very hard to collect and analyze effectively its customers data in the way to predict their buying behavior and accordingly organize its Digital campaigns. 1 India Family Mart, already starts the Big Data Analytics division to capture and use effectively the customer’s data to do next level, customer centric marketing in Retail.
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